AI Insights · Timothy · July 2025
Top Digital Pacifier Games in New Zealand: Q2 2025 Performance
Explore the performance of the top 5 digital pacifier games on a unified platform in New Zealand during Q2 2025, featuring insights on downloads, revenue, and active users.
In the second quarter of 2025, the top digital pacifier games in New Zealand showed varied performance in terms of downloads, revenue, and active user engagement. Here’s a look at how each app fared during this period based on data from Sensor Tower.
Candy Crush Saga experienced fluctuations in weekly revenue, peaking at about $65.6K in mid-April and ending the quarter with $55K. Weekly downloads saw a notable rise in the last week of June, reaching approximately 1.8K. Active users, however, showed a decline from 16.5K to 14.1K, with some recovery towards the end of the quarter.
Color by Number：Coloring Games saw steady growth in weekly revenue, starting at $240 and peaking at $443 in May. Downloads were highest in late June with 2.1K, while weekly active users increased significantly, reaching 5.1K by the quarter's end.
Hill Climb Racing had a relatively stable revenue trend, with a slight increase to $343 in early May. Downloads peaked at 986 in the last week of June, reflecting a steady increase in user interest. Active users also saw an upward trend, closing at 3.3K.
Toca Boca Jr experienced fluctuations in revenue, reaching a high of $480 in early June. Downloads peaked in mid-April with 880, while active users showed a decline from 3.2K to just under 2K by the end of June.
PAW Patrol Rescue World maintained steady revenue, reaching $610 in the final week of June. Downloads saw a significant increase in late June, reaching 622. Active users remained stable, closing the quarter at 3.6K.
For more detailed insights and data analysis, visit Sensor Tower.
